Maiden Foundation leaders and students together at an ELEVATE gathering

Who we are

We are focused on results—those that can be measured and those measured well beyond numbers.

(A) — Our approach

We see humans, not issues.

A compassion for the well-being of people and communities inspires us. Our methods are based on logic and driven by rigor, results, and outcomes.

Innovation means trying new things, learning from our mistakes, and consistently refining our approach. Our strategies help us define our path to success, but our effectiveness is based on the aggregate power of our initiatives to impact holistic change.

Young leaders in a Maiden Foundation program session
People first · Dallas, Texas

(B) — Executive advisory board

Guided by experience.

We are surrounded by a talented, experienced board of advisors that helps shape our impact.

Terrence Maiden

Russell Glen, CEO

Tim Maiden

Comerica Bank, SVP

(C) — Our history

It started on Russell Glen Lane.

Russell Glen Lane, the Dallas street where the Maiden Foundation began
  1. 2005

    A living room in Dallas

    The foundation was established on April 17, 2005, in the living room of our family home on Russell Glen Lane. What began as a faith-informed commitment to serve others grew into a broader platform for investing in people and strengthening communities.

  2. Origins

    Two Wins Foundation

    Originally founded as Two Wins Foundation, the organization was rooted in a belief that service, stewardship, and compassion—paired with action—create meaningful and lasting change. Our work has been guided by faith, but shaped by strategy and partnership.

  3. 2015

    A defining evolution

    At our 10-year milestone, the board and leadership team refined our model—moving from operating programs to strategically investing in nonprofit partners aligned with our mission, scaling impact through organizations already embedded in their communities.

  4. Today

    Charitable investment and partnership

    While we still host a few signature events that bring people together, the core of our work is charitable investment and partnership—proof that lasting impact is created when generosity is matched with intention.

Maiden Foundation co-founders Terrence and Tim Maiden

(D) — Meet our founders

Terrence & Tim Maiden

Identical twin brothers and businessmen, Terrence and Tim Maiden co-founded Two Wins Foundation in 2005 with a shared commitment to creating lasting community impact. Recognized for their business acumen and philanthropic leadership, Terrence has made his mark as a visionary real estate developer, while Tim has excelled as a respected bank executive.

Their professional endeavors have played a vital role in transformational community change, from spearheading major regional mall redevelopments to addressing the absence of financial institutions in under-resourced communities. Through their leadership, they continue to champion initiatives that drive economic empowerment and create opportunities where they are needed most.

(E) — Partner with us

Let's build what lasts.

Learn more about our work, partner with us as a nonprofit or funder, or give directly to the mission.